Home » Commercializing Childhood: Childrens Magazines, Urban Gentility, and the Ideal of the Child Consumer in the United States, 1823-1918 by Paul B Ringel
Commercializing Childhood: Childrens Magazines, Urban Gentility, and the Ideal of the Child Consumer in the United States, 1823-1918 Paul B Ringel

Commercializing Childhood: Childrens Magazines, Urban Gentility, and the Ideal of the Child Consumer in the United States, 1823-1918

Paul B Ringel

Published October 8th 2015
ISBN : 9781625341914
Paperback
264 pages
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 About the Book 

Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, Americas young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in theMoreLong before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, Americas young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle- and upper-class children, especially those whose families had leisure time and cultural aspirations to gentility. Advertisers realized that these children represented a growing market for more than magazines, and the editors chose stories to help model good consumer behavior for this important new demographic.In this deeply researched and engaging book, Paul B. Ringel combines an analysis of the stories in nineteenth-century American childrens magazines with the backstories of their authors, editors, and publishers to explain how this hugely successful industry trained generations of American children to become genteel consumers. Ringel demonstrates how these publications, which were read in hundreds of thousands of homes, played to two conflicting impulses within American families: to shield children from commercial influences by offering earnest and moral entertainment and to help children learn how to prosper in an increasingly market-driven society.